TV Spots Tout 'Better Bread'

NEW YORK Seiter & Miller this week broke its first work for Arnold Foods: two television spots that promote the bakery’s bread in New England.

In one spot, an old-world baker is shown kneading dough on a stone board while Italian opera plays in the background. He smiles as he removes his round loaf of traditional peasant bread from the oven, but not as widely as when he sniffs a pre-sliced piece of Arnold bread. The baker then makes himself a sandwich, which he enjoys as he gazes out at the presumably Italian countryside.