TV Spots Tout 'Better Bread'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Seiter & Miller this week broke its first work for Arnold Foods: two television spots that promote the bakery’s bread in New England.

In one spot, an old-world baker is shown kneading dough on a stone board while Italian opera plays in the background. He smiles as he removes his round loaf of traditional peasant bread from the oven, but not as widely as when he sniffs a pre-sliced piece of Arnold bread.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in