TV Sites See Traffic Boost

NEW YORK — New seasons of hit series, as well as special events, drove a substantial increase in traffic to network and cable TV Web sites at the beginning of March.

According to Nielsen/NetRatings, HBO.com attracted 327,000 visitors the week ending March 3, an 81 percent jump from the week before. The bump in traffic coincided with the March 3 season premiere of “Six Feet Under.” Boosted by the recent debut of another season of “Survivor,” traffic to CBS.com grew 32 percent to 560,000 visitors.

Following the Grammy Awards, traffic to eOnline.com increased 24 percent; The entertainment site drew 799,000 surfers the week ending March 3, compared to 647,000 the week before.

Weather.com attracted the largest weekly audience, with 3.3 million surfers, nearly a 48 percent week-over-week increase. Rounding out the top five, HGTV, the Web site for Home and Garden Television, jumped 21 percent to 880,000.

For the same week, HistoryChannel.com had 164,000 visitors and MTV.com, 772,000; Both sites recorded traffic increases of 16 percent from the week before. Also among the top ten traffic gainers for the week ending March 3 were FoxNews.com, Nick.com and LifetimeTV.com.