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NEW YORK A new survey shows that television ads drive more than 40 percent of the searches conducted by people who use search engines such as Google every day.
The survey by iProspect and JupiterResearch, released Aug. 1, demonstrates that TV and other offline marketing channels “clearly influence a significant percentage of online searches,” particularly among people who search at least once a day.
Findings indicate the top three influencers of daily searchers were TV spots, at 44 percent; word of mouth from friends and acquaintances, 41 percent; and newspaper and magazine ads, 35 percent.
Among
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