Disney, BuzzFeed, TrueX and Xandr Team Up to Help TV Marketers Drive Consumer Attention

New research aims to build more strategic and effective campaigns

a group of people watching tv
Having great creative is not enough to keep consumers engaged, according to new research from Disney Ad Sales, Xandr, BuzzFeed and TrueX. Getty Images

As marketers are having a harder time than ever getting their messaging to consumers in the Peak TV landscape, several publishers have teamed up to help them drive consumer attention.

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@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.