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NEW YORK MeeVee, a search engine designed to make it easier for consumers to locate information about programs in an expanding TV landscape, has gone live.
The service lets users comb through program schedules and includes a recommendation tool. The site supports searches via show titles, cast member names and various keywords. Burlingame, Calif.-based MeeVee relies on advertising for revenue.
“The problem that has been growing on TV is this concept of program overload,” said Michael Raineri, MeeVee’s chief marketing officer.
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