TV Land Refines Focus

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Once considered the offspring of Nickelodeon’s prime time schedule, Nick at Nite’s TV Land block of vintage shows has come into its own with 60 million subscribers and a new dedicated sales staff.

The network, which celebrates its fifth anniversary on April 29, unveiled plans for the 2001-02 season Tuesday at a press briefing in New York.

As Nick at Nite’s audience grows from single baby boomers to parents of Nickelodeon viewers, it plans to resurrect comedies from the ’70s and ’80s such as Cheers and Family Ties.



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