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A growing number of Americans are watching video online and on their cell phones, but not at the expense of standard television. Americans are watching more TV than ever, resulting in a 4% screen time increase over the past year, according to a report released today by Nielsen.
The report is the first in a series from Nielsen (the parent company of Brandweek), looking at activity, such as video viewing, which occurs on a monthly basis over TV, the Internet and mobile phones.
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