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TV Guide Affiliate Sales, Inc. (a wholly owned subsidiary of Gemstar-TV Guide International) has launched TV Guide Portfolio, a customer extranet site that provides TV Guide product information and marketing tools to connect consumers to cable affiliates’ digital marketplace.
The site, located at www.tvguideportfolio.com, gives cable operators 24-hour access to information on how to upsell subscribers, manage their TV Guide products and maximize local ad sales efforts.
The extranet site features an area dedicated to educating affiliates about promotional campaigns that can help increase revenue from Pay-Per-View and Video-On-Demand services.
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