TV Is All Sold Out

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There’s gridlock in television. The broadcast prime-time marketplace is close to a complete sellout for the entire 2002-03 season. So close, in fact, that network sales execs in some instances are encouraging advertisers to take back some dollars committed in the upfront to free up a bit more inventory.

While the networks have said they sold between 82 and 85 percent of ad inventory for the season in the up front, a few have broken the 90 percent level, several media buyers said last week.

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