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Hispanic soap opera Luisa Fernanda, online at Enovela.com, now comes complete with commercials.
“Enovela.com is the first Spanish-language Web site that we know of to feature online
commercials that are currently seen on television,” said Robert Hernandez, president and chief executive officer of the Austin, Texas-based Web venue.
Television spots for Jarritos soft drinks are airing daily during each five-minute episode of love, passion and intrigue. The ads for the California beverage company, produced by Acento Advertising, Los Angeles, were placed on Enovela.com
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