TV Ad Hiatus Hurts Pier 1 Sales

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DALLAS A lack of television advertising contributed to Pier 1 Imports’ 8.8 percent drop in same-store sales in December, chairman and CEO Marvin J. Girouard said Thursday.

Pier 1 suspended its TV advertising in the fourth quarter after its contract with Interpublic Group’s Campbell-Ewald expired in September. IPG’s Deutsch, the agency the merchant chose to replace CE in October after a review, will launch the retailer’s new campaign in mid-March, Girouard said.

Pier 1’s total sales, including new stores, were down 3.5



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