Tutssel Looks To Reconnect With Tradition At Burnett

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When Mark Tutssel thinks about Leo Burnett as an agency, he keeps coming back to its roots, founded by eight creatively driven men in the 1930s. As he moves into the top creative post at the $9 billion agency network with 94 offices around the globe, Tutssel said he wants the shop to rekindle that creative spirit while also adapting to a wildly changing industry.

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