Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine

Bidet attachment brand informs about the body without taking itself too seriously 

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While many brands have had to adapt their email marketing messaging to quarantine life, Tushy didn’t have to make any drastic pivots. In fact, the DTC bidet company was primed for it.

Before the Covid-19 pandemic brought on toilet paper hysteria and shortages in the U.S. this spring, Tushy was already sending emails to new subscribers encouraging them to ditch toilet paper in favor of its bidet attachments.

Miki Agrawal, founder and chief creative officer at Tushy, said the brand didn’t have to stop with its pre-pandemic messaging—it positioned it to market an even more relevant product.

“For the last six years, we’ve always said that Tushy is better than toilet paper,” Agrawal said.

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