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Miki Agrawal’s first start-up, Thinx, hit PR gold when New York’s transit authority banned its ads. That was back in 2015; the MTA eventually relented.
Agrawal’s latest venture, Tushy, also ran afoul of the MTA guidelines. But like any start-up founder, she quickly realized that all press is good press. Chief creative officer and founder Agrawal tells us in this edition of I’m With the Brand that after a skit on SNL’s Weekend Update about the ad prohibition, Tushy sales quadrupled.
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