Turtle Wax Aims to 'Wow' Younger Demo

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Turtle Wax said it would break an advertising campaign this month, its biggest in seven years, touting three product lines to a younger demographic.

The campaign will first roll out in Florida before moving nationwide by regions, according to the company.

Michigan and Trumbull, Chicago, is the lead agency. Spending was not disclosed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in