Turtle Wax Aims to 'Wow' Younger Demo

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NEW YORK Turtle Wax said it would break an advertising campaign this month, its biggest in seven years, touting three product lines to a younger demographic.

The campaign will first roll out in Florida before moving nationwide by regions, according to the company.

Michigan and Trumbull, Chicago, is the lead agency. Spending was not disclosed. The company spent $5 million on advertising last year, according to Nielsen Monitor-Plus.

The campaign introduces “Wow somebody!” as a tagline and a new jingle with an urban and Latino sound.





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