Turns the Milk Potato'y: Is Dug the Next Big Plant-Based Food Brand?

Potato milk is one of the most anticipated launches in the category this year, but it faces a crucial marketing challenge

“Boil ‘em, mash ‘em, stick ‘em in a stew,” hobbit Sam says to the monstrous Gollum in the movie The Lord of the Rings: The Two Towers, to explain the versatility of potatoes.

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