Turns the Milk Potato'y: Is Dug the Next Big Plant-Based Food Brand?

Potato milk is one of the most anticipated launches in the category this year, but it faces a crucial marketing challenge

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

“Boil ‘em, mash ‘em, stick ‘em in a stew,” hobbit Sam says to the monstrous Gollum in the movie The Lord of the Rings: The Two Towers, to explain the versatility of potatoes.

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