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I knew the counterculture was dead when I saw William Shatner flash a peace sign in a spot for Promise margarine. I knew my-my-my generation was all washed up when I heard rock ‘n’ roll in a Lincoln Mercury ad. And when Ashlee Simpson appeared in a hair-care commercial, I had no idea who she was—proof positive that I am no longer hip enough for the room.

Everybody enjoys beating on advertising, but the craft is society’s memory.

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