Turning Celebrities Into Branded Cultural Currency

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Public-television purists, look away now: The PBS series Avec Eric which features Michelin three-star chef Eric Ripert was completely paid for by brands like the Ritz Carlton, Cayman Tourism Board and Cayman Airways that were featured in episodes. It also didn’t hurt Ripert that his Le Bernardin restaurant in New York was a prominent part of the Emmy-winning series and spawned a cookbook.

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