Turning Agencies Against Fossil Fuel Brands Harkens Back to the Tobacco Wars

But activists and climate-focused marketers say the ad world is a long way from breaking with Big Oil

When Lucy Glaser was interviewing for an early-career position at a well-known ad agency in Chicago in the mid-2010s, one of the first questions the interviewer asked her was this: “Would you consider working on a tobacco account?”

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