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Officials with Turner Broadcasting System’s World Championship Wrestling division last week awarded their overall brand advertising account to the local office of Ogilvy & Mather.
Ogilvy bested two other Atlanta-based agencies–BBDO South and Clarion Marketing & Communications–for the WCW ad business. Billings could top $5 million, according to sources, though World Championship Wrestling officials declined to comment on the budget.
Agency president Neill Cameron referred all financial inquiries to the client.
Ogilvy & Mather will work with Turner Broadcasting System’s WCW division to promote its schedule of 12 pay-per-view specials, current programming and a new weekly prime time wrestling show that will debut on the TBS Superstation beginning Jan.
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