Turner Vet Joins N.Y. Marketing Team

NEW YORK Turner Broadcasting’s Jim Donofrio has joined New York’s promotional team as a senior vice president of marketing.

Donofrio joins forces with Lisa Kraynak, a former Viacom executive who has been working as svp marketing in the organization since the beginning of 2004. Both report to CMO Joe Perello.

The office works to develop marketing programs for the city, which earlier in the year unveiled a partnership with beverage company Snapple. A new agreement is expected in coming weeks with another major corporate sponsorship and an image campaign for the city.

“Jim Donofrio and Lisa Kraynak make a great team to build relationships and craft custom integrated marketing solutions from New York City’s unique set of marketing assets and resources,” said Perello in a statement.

Prior to joining NYC Marketing, Donofrio was a national sales manager for Turner Sports, where he handled sales and sponsorships on Nascar. Kraynak, meanwhile, was formerly vp marketing at Viacom. In this role, she developed integrated marketing platforms for advertisers across Viacom properties such as CBS and MTV.