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CNN is officially in the branded content business.
Turner Broadcasting unveiled Courageous, an in-house branded content studio for CNN and HLN advertisers and marketers. "Now we can offer marketers the opportunity to harness the value proposition of CNN like never before," said Dan Riess, evp, integrated marketing and branded content.
In its news release, Turner said the Courageous team will use its "journalistic instinct" to "produce relevant storytelling" for advertisers. That custom content will be distributed "across CNN's global portfolio of linear and digital properties as well as optimized for success on social platforms."
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