Turner Sports Preps MLB Playoff Pitch

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NEW YORK Turner Sports this week will break a campaign to support the first year of its deal with Major League Baseball, which gives Turner Broadcasting System exclusive rights to televise in alternating seasons the National League and American League Championship Series. The deal begins this October when TBS will air the NLCS.

The campaign, handled in-house, is anchored by a two-and-a-half minute spot featuring Jon Bon Jovi onstage, singing a live version of “I Love This Town,” interspersed with MLB action from various teams and TBS signage.

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