Turner Network Pools Sales, Promos At Atlanta’s McCool

ATLANTA–In a change of strategy, Turner Network Sales has consolidated two of its divisions at a single advertising agency, McCool Communications.
All local ad sales and advanced promotions were awarded to McCool, which, like Turner, is based in Atlanta. Several local agencies had shared the two accounts.
Billings were not disclosed, and representatives for Turner did not return calls by press time.
Agency president Campbell McCool called the win “significant . . . more of an ego thing than anything else. Anytime you win a competitive pitch, it’s satisfying.”
Five undisclosed shops competed for the business. Turner paid each agency for participating in the pitch, according to McCool.
–T.W. Sieber