Turner Network Pools Sales, Promos At Atlanta's McCool

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ATLANTA–In a change of strategy, Turner Network Sales has consolidated two of its divisions at a single advertising agency, McCool Communications.
All local ad sales and advanced promotions were awarded to McCool, which, like Turner, is based in Atlanta. Several local agencies had shared the two accounts.
Billings were not disclosed, and representatives for Turner did not return calls by press time.

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