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NEW YORK Susan Nathan, Universal McCann’s top media researcher, has joined Turner Broadcasting System as vp, media currency.
Nathan, a widely respected research veteran, had been with UM for 16 years, most recently as svp, director of media knowledge. At Turner, she will be responsible tracking and analyzing the impact of the switch to commercial (vs. program) ratings, effective with the start of the fall TV season. Nathan will also collaborate with Turner Research on key internal and industry surveys and audience measurement initiatives.
Nathan
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