Turkey Hill Makes a Case for 'Timeless' Ice Cream

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Turkey Hill has a lot on its plate. The nation’s fourth largest premium ice cream maker introduced ice cream cakes earlier this spring, and is in the process of churning out more goodies. The food marketer also is kicking off a new campaign later this month to spotlight new flavors like Praline Pecan Paradise. The ads, via Pavone, Harrisburg, Pa., focus on Turkey Hill’s “timeless good values” within a Lancaster County school play setting. (One spot shows a girl and her “pa” naming the ice cream “Turkey Hill” as sunlight beams on a turkey standing atop a hill.)

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