Turkel Follows Fashion's Lead for Miami

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

ATLANTA Turkel’s new campaign for the Greater Miami Convention and Visitors Bureau takes its cue from the world of fashion.

In print ads breaking in April, the Coral Gables, Fla., agency is hoping to lure tourists back by making South Florida as sexy as the high-fashion models who party there.

“We needed to turn destination advertising upside down, so we looked to fashion for inspiration,” said agency executive creative director Bruce Turkel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in