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By Jim Osterman
ATLANTA–It was a better than break-even week for Miami’s Turkel Schwartz & Partners, as the agency took back an account it had resigned earlier this year and was named a finalist for another client it has held for close to four years.
The agency decided to renew its relationship with Couples Resort, a piece of business it resigned earlier this year citing differences with the client on the direction for the $1 million account.
According to agency president Philip Schwartz, however, the client recently approached Turkel Schwartz & Partners (TS&P) about working together again.
‘They talked to some agencies and really didn’t find anybody they liked,’ Schwartz said.
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