Turbulence to Rebrand Miami Weekly

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ATLANTA The Sunpost has hired Turbulence to create an advertising campaign and promotions to help the weekly newspaper boost its circulation in and around Miami, the shop said.

The independent Miami agency will produce outdoor and radio ads that are scheduled to launch in June. The shop also is reviewing the design of the paper and its logo and creating promotions that will reach the area’s Hispanic community.

This is the first time the 20-year-old newspaper has hired an ad agency, and it selected Turbulence without a review.



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