In TurboTax's 2021 Ad Push, Live Experts Are Omnipresent During Filing Season

The campaign will culminate in a Super Bowl spot

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With 2020 finally in the rearview mirror, Americans are now faced with the yearly tradition of struggling to understand the country’s endlessly complex tax code and what it means for each of us.

For tax filing service TurboTax, the arrival of 2021 also signals the start of its annual three-and-a-half month sprint to win the business of American taxpayers.

TurboTax, one of the several business and financial services offered by Intuit, today released four 30-second spots—two in English and two in Spanish—to kick off its seasonal campaign, “Straight to You,” created by Wieden+Kennedy.

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