Tums "Chicken Wing"

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Grey’s first brand campaign for Tums since winning the business last fall features furiously funny food fights tamed only by the fast-acting antacid. The skirmishes in the three-spots series don’t take place across dining room tables, but one on one, man vs. meal — and the results don’t so much turn your stomach as tickle your funny bone. A spicy chicken wing smacks a tailgater in the face. A taco slaps around a driver, sending lettuce flying around his (thankfully parked) car.

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