Tullamore Dew Shows a More Diverse View of Ireland in a New Campaign From Opperman Weiss

Singing Irish songs and drinking whiskey isn't just for white men

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Tullamore Dew had one of the loveliest ads of 2013. “Parting Glass” followed four young men singing in the rain, preparing to raise a glass to say goodbye to a friend—not because he’s dying, as viewers initially think, but because he’s about to get married. Simple and heartfelt, the point was to capture the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in