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The Campbell Group’s pro bono TV work for the Baltimore Zoo focuses on the Base Camp: Rhino exhibit, which opened last week.
Ten- and 30-second spots, airing on local stations, play off the facility’s existing tagline, “It’s real at the Baltimore Zoo.”
In one spot, an animal handler, each arm outstretched by a rope on which off-camerarhinoceroses pull,introduces a startled Baltimore mom to Daisy and Stubby, a pair of white rhinos.
“I’ve got a flier here somewhere,” he pants, handing one rope to the woman.
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