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3DO, the maker of such video games as Army Men, BattleTanx, Might and Magic, and High Heat Baseball, has tapped TSR Advertising to handle its account, according to the client.
The Redwood City, Calif., software company split with Publicis & Hal Riney in San Francisco in early 1999 and had been producing print and TV ads in-house, as well as with several creative boutiques.
TSR, based in New York with an office in Carlsbad, Calif., won the business following a two-month review.
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