TSR Bests 4 Shops to Win Toshiba

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TSR Advertising has landed creative and media duties for Toshiba America Consumer Products following a review, the client confirmed. Billings are estimated at $15 million.

“[TSR] brought to the table a new way of looking at our target audience that we hadn’t had be-fore,” said Susan Shelby, Toshiba’s director of corporate communications. “It was a little more exciting, a little edgier.”

New York-based TSR topped four other shops in the re-view, which began in early June and ended in late August, Shelby said.



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