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To defend its $40 million Midas account, Cliff Freeman and Partners hopes to convince the client that it is, in the words of Freeman, “a different agency” than the one Midas hired in October 2001.
Freeman said new hires have helped to broaden the agency’s abilities “beyond TV” since it won Midas. They include copywriter Ari Merkin, who worked on the print-focused Mini launch at Crispin Porter + Bogusky, and retail specialist Neil Abramson.
Retail specialist Zimmerman & Partners, which has a relationship with Freeman (the two pitched and won DSW/Value City and pitched and lost The Wiz together in the past year), could help defend.
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