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NEW YORK A new spot in the American Legacy Foundation’s seven-year-old “Truth” campaign asks, “WHUDAFXUP with puppets?” Created by Crispin Porter + Bogusky and Arnold, the 60-second spot, one of two in a series breaking this month, stars a “Truth”-seeking correspondent who dons a purple plush puppet suit to find out who furry talking characters appeal to best. The voiceover explains, “As long ago as 1969, a tobacco executive agreed to ‘avoid advertising directed to young people.'”
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