'Truth' Campaign Rules Hatch

A hard-hitting campaign for the American Legacy Foundation from Arnold and Crispin Porter + Bogusky won best of show at last week’s 42nd annual Francis W. Hatch Awards.

In addition to best of show, the campaign for American Legacy’s “Truth” anti-smoking program garnered 23 total awards, including two golds in the public-service category. The effort is designed to alert the public to the dangerous chemicals in tobacco products. In the series’ “Rat Man” spot, an actor in a rat costume crawls out of a New York subway station, gasping for breath, holding a sign in his paws that reads, “There’s cyanide in cigarette smoke.