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ATLANTA How can Big Tobacco get more young people to smoke? Shoot a music video. That’s the idea fictional tobacco executives come up with in the latest “Fair Enough” installment of the umbrella “Truth” anti-smoking campaign, scheduled to air this Sunday during the MTV Video Music Awards.
The new sitcom-style commercial, created by Crispin Porter + Bogusky in Miami, and Arnold in Boston, shows a group of executives sitting around a boardroom table discussing ways to reach teenagers with cigarette advertising.
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