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Blue-collar city workers take center stage in a new ad effort aimed at positioning the city of Santa Ana, Calif., as a hotbed of art and culture.
The pro-bono campaign from local shop Truth and Advertising promotes the city’s Artists Village and aims to dispel the notion that the small city just south of Los Angeles is devoid of noteworthy art.
Truth and Advertising’s president and creative director, Joe Duffy, said two TV spots breaking later this month highlight the city’s thriving arts community in a humorous way.
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