TRUTH IN ADVERTISING TAKES A HIT



The Initiative Against Family Violence has taken exception to the University of Minnesota Men's Athletic Department's fall ad campaign for the Gopher'

The group isn’t offended by the campaign theme – ‘It ain’t croquet, baby!’ – as much as by the ad copy, such as, ‘It’s ugly, it’s violent, and it’s brutal. So, naturally, you’ll want good seats.’ A bus ad read, ‘Pain, Suffering, Brutality, Now Get All 3 for Just $8.’
IVFF claims the campaign promotes violence.