Trusting Doctors, Not Drug Makers

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Americans are perfectly willing to bite the hand that cures them. Even as they ingest all sorts of wonder drugs, many of them look askance at the pharmaceutical industry. The chart below draws on a Wall Street Journal Online/Harris Interactive Health-Care Poll on the subject. As you can see, just over one-fourth of respondents give drug companies a clean bill of health when it comes to their marketing to doctors.

Does this mean consumers feel their own care is compromised by the machinations of Big Medicine? A majority don’t, mainly thanks to the confidence they have in their own doctors....

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in