Truste to Vet Adware

NEW YORK Web privacy group Truste said it would certify adware vendors for complying with best practices in an effort to clean up the industry and alert advertisers to bad actors.

Under the Trusted Download Program, set to launch early next year, adware makers can seek certification that, among other things, they “prominently disclose” to consumers that their downloaded software includes advertising programs. It also requires adware companies to obtain consent from existing users for any inventory to be deemed “trusted,” and provide an easy method of uninstalling the software.