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LOS ANGELES The Real Mex Restaurants chain has awarded creative and media duties to Trumpet, the company confirmed.
The Long Beach, Calif.-based chain of 128 restaurants operates under the names El Torito, Acapulco and Las Brisas; regional restaurants include Who-Song & Larry’s, Casa Gallardo, El Paso Cantina, Keystone Grill, Hola Amigos and GuadalaHarry’s.
Neither the account’s value nor the contenders in the review was disclosed. Real Mex spent less than $1 million on advertising for its restaurants in 2003, according to Nielsen Monitor-Plus.
Independent
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