Trumpet Adds Gatorade Project

The fledgling Trumpet Advertising here picked up some momentum last week as the agency was selected to handle a regional marketing assignment for Gatorade.
Trumpet principal Jim Gradl declined to estimate the project’s budget. Gradl did say that Peter A. Mayer Advertising in New Orleans and Gatorade’s national agency, Foote, Cone & Belding in Chicago, were also considered for the assignment.
A representative for Gator-ade, a brand of the Chicago-based Quaker Oats Co., could not be reached at press time for comment about the decision to place the business at Trumpet.
“This is the first time that Gatorade has hired an agency to do regional work,” Gradl told Adweek.
One industry insider estimated advertising spending at less than $2 million for the assignment, which covers a region that stretches from Lafayette, La.,