Trump-er Crop

He’s appeared on a blimp, across TV screens and at the Super Bowl. Now, passengers on flights to and from Chicago’s O’Hare International Airport can catch a glimpse of Trumpasaurus in a highly unorthodox but earthly medium.

The mascot—a cartoonish dinosaur-style creature with a horn where his nose should be—appears as “crop art” crafted by artist Stan Herd over about five acres of sculpted oats and soy on the outskirts of Chicago.

Herd created the image in tandem with Arnold, Boston, Monster’s lead agency. Arnold estimates about 1.4 million travelers will view the logo each week from now until the first snowfall this winter.

Herd, who lives in Kansas, previously created similar commercial images for Beck’s, Absolut, Northwest Airlines and U.S. News and World Report.

Arnold is also taking Trump on a “tour” of public events around the country through its Brand Promotions unit.

The agency picked up the Maynard, Mass.-based account last year and has aired national campaigns tagged “Job good. Life good.”