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With a new brand campaign that spans just about every possible medium, Truly Hard Seltzer is doubling down on its accepting, fun loving brand—and hoping to continue to close the gap between it and category-leading White Claw.
“No One Is Just One Flavor” launches today with global pop star Dua Lipa at the center. And while it might look like a traditional campaign on the surface, Truly’s aiming to use the brand platform to push past a two-dimensional view of Lipa, highlighting aspects of her life beyond her music career, like the fact that she’s a dog mom, can speak both Albanian and English and loves yoga.
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