Truly Taps Drag Queen Monét X Change to Launch Iced Tea Hard Seltzer

The brand wants to establish itself as the gold standard in the industry

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Monét X Change can finally add gold appraisal to the skills section of her resume. After winning RuPaul’s Drag Race All Stars, launching her own talk show and securing a network of super fans, she seems to be delving into yet another industry. The gold in question? Cans of Truly iced tea hard seltzer.

Throughout the week, the brand has encouraged fans to share their golden moments using #ThisIsGold in anticipation for the star’s live Twitter event today at 3 p.m.

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