Truly Taps Drag Queen Monét X Change to Launch Iced Tea Hard Seltzer

The brand wants to establish itself as the gold standard in the industry

The RuPaul's Drag Race star wants fans to enjoy life's golden moments. Truly

Monét X Change can finally add gold appraisal to the skills section of her resume. After winning RuPaul’s Drag Race All Stars, launching her own talk show and securing a network of super fans, she seems to be delving into yet another industry. The gold in question? Cans of Truly iced tea hard seltzer.

@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.