Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Anita Santiago Translates Carl’s Jr. Spot
LOS ANGELES-Sometimes an ad has a universal message even when it’s targeting a specific group.
That appears to be the case with “Mondrian,” a 30-second TV spot Anita Santiago Advertising created for fast-food chain Carl’s Jr., Anaheim, Calif. The spot was produced with Hispanic consumers in mind, but the client liked it enough to ask for an English version, too.
“It’s flattering and surprising,” said Anita Santiago, president and creative director of the Santa Monica, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in